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Werbung
Consumer behaviour
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Innovationsmanagement
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Knowledge-intensive industry
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Personality psychology
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Persönlichkeitspsychologie
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Werbeplanung
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Wissensintensives Unternehmen
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Bundling strategy
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Elliott, Richard
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Percy, Larry
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Rossiter, John R.
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259732
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2
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10013480091
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3
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10013480347
Saved in:
4
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10001565629
Saved in:
5
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10004666885
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