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Advertising as unfavorable self-presentation : the dirty laundry effect
Thomas, Tandy Chalmers; Trump, Rebecca K.; Price, Linda L. - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 58-70
Persistent link: https://www.econbiz.de/10010503336
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That's so instagrammable! : understanding how environments generate indirect advertising by cueing consumer-generated content
Campbell, Colin L.; Sands, Sean; Montecchi, Matteo; … - In: Journal of advertising 51 (2022) 4, pp. 411-429
Persistent link: https://www.econbiz.de/10013362332
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Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.; Schau, Hope Jensen - In: Journal of advertising 50 (2021) 3, pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
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How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.; Coulter, Robin A.; Price, Linda L. - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 69-81
Persistent link: https://www.econbiz.de/10003863803