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Werbung
Consumer behaviour
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Peracchio, Laura A.
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Yang, Xiaojing
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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The construal (in)compatibility effect : the moderating role of a creative mind-set
Yang, Xiaojing
;
Ringberg, Torsten
;
Mao, Huifang
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 681-696
Persistent link: https://www.econbiz.de/10009409020
Saved in:
2
Understanding the impact of self-concept on the stylistic properties of images
Yang, Xiaojing
;
Zhang, Jing
;
Peracchio, Laura A.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 508-520
Persistent link: https://www.econbiz.de/10008728803
Saved in:
3
Applying industry practices to promote healthy foods : an exploration of positive marketing outcomes
Bublitz, Melissa G.
;
Peracchio, Laura A.
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2484-2493
Persistent link: https://www.econbiz.de/10011399520
Saved in:
4
Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
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