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Enhancing students' understanding of social media marketing and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally; Mortimer, Kathleen; Holtz, Matthew; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
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Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen; Laurie, Sally - In: Journal of marketing communications 25 (2019) 1, pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
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How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally; Mortimer, Kathleen - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
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Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally; Mortimer, Kathleen; Beard, Fred K. - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
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The impact of social media on the shape and form of public relations and advertising within IMC
Mortimer, Kathleen; Laurie, Sally; Holtz, Matthew; … - In: Advances in Advertising Research XIII : Frontiers of …, (pp. 101-113). 2025
Persistent link: https://www.econbiz.de/10015333797
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Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015
Persistent link: https://www.econbiz.de/10011396929