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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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Non-student consumer attitudes towards product placement : implications for public policy and advertisers
Sung, Yongjun; De Gregorio, Federico; Jung, Jong-hyuok - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 257-185
Persistent link: https://www.econbiz.de/10003853191
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"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo; Sung, Yongjun; Drumwright, Minette E. - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
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Interpret me! : the interplay between visual metaphors and verbal messages in advertising
Ryoo, Yuhosua; Jeon, Yongwoog; Sung, Yongjun - In: International journal of advertising : the review of … 40 (2021) 5, pp. 760-782
Persistent link: https://www.econbiz.de/10012623885