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Using humor in conjunction with negative consequences in advertising
Voss, Kevin E. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.; Jiménez, Fernando R.; Wergin, Rand - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
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Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.; Muñoz, Justin R.; Jiménez, Fernando R. - In: Journal of business-to-business marketing 28 (2021) 3, pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
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The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach
Jiménez, Fernando R.; Gammoh, Bashar S.; Wergin, Rand - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 460-471
Persistent link: https://www.econbiz.de/10012483481
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Competing cues in brand alliance advertisements
Voss, Kevin E.; Li, Ying Ying; Song, Young Ok Sunny - In: Journal of business research : JBR 149 (2022), pp. 476-493
Persistent link: https://www.econbiz.de/10013325634