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An evolutionary overview of the joint researches on B2B marketing and COO effect
Costa de Melo Silva, Marcus Vinicius; Giraldi, Janaina … - In: Journal of management research 8 (2016) 4, pp. 1-8
Persistent link: https://www.econbiz.de/10011609024
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Advertising in streaming video : an integrative literature review and research agenda
Frade, João Lucas Hana; Oliveira, Jorge Henrique … - In: Telecommunications policy : the international journal … 45 (2021) 9, pp. 1-16
Persistent link: https://www.econbiz.de/10013350560
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Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana; Oliveira, Jorge Henrique … - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
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Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?
Rocha, Patrícia Ianelli; Lourenção, Marina Toledo de … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 445-467
Persistent link: https://www.econbiz.de/10014302748