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Editorial: recent trends in advertising and required research in emerging markets : an Asian perspective

Lee, Jong-Ho; Song, Ji Hee - In: International journal of advertising : the review of … 38 (2019) 4, pp. 507-510

Persistent link: https://www.econbiz.de/10012200280

Contemporary advertising studies in Asia

Lee, Jong-Ho (ed.); Song, Ji Hee (ed.) - 2019

Persistent link: https://www.econbiz.de/10012200494

Multitasking and location-based advertising : effects of perceived intrusiveness, location proximity, and product durability on avoidance

Choi, Boreum; Choi, Uiju; Song, Ji Hee - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1385-1401

Persistent link: https://www.econbiz.de/10012802313

Navigating the digital media evolution in advertising

Choi, Yung Kyun; Song, Ji Hee - In: International journal of advertising : the review of … 43 (2024) 5, pp. 775–776

Persistent link: https://www.econbiz.de/10014551084

Digital transformation and advertising : insights from the 2020 ICAMA-KAS conference : editorial

Seo, Yuri; Lee, Jong-Ho - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1245-1246

Persistent link: https://www.econbiz.de/10012802299

Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness

Kim, Seoyoung; Lee, Sungkyu; Lee, Jong-Ho; Taylor, … - In: International journal of advertising : the review of … 39 (2020) 6, pp. 761-782

Persistent link: https://www.econbiz.de/10012260275

Digital Transformation and Advertising : Insights from the 2020 ICAMA-KAS Conference

Seo, Yuri; Lee, Jong-Ho - 2023

The papers in this special issue were selected from the best papers presented at the 2020 International Conference of Asian Marketing Association and Korean Advertising Society (ICAMA-KAS) co-hosted by the Korean Marketing Association (KMA) and the Korean Advertising Society. Due to the on-going...

Persistent link: https://www.econbiz.de/10014261452