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Werbung
Consumer behaviour
41
Konsumentenverhalten
41
Social Web
22
Social web
22
Internet marketing
21
Online-Marketing
21
Brand management
17
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17
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16
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14
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12
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11
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8
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6
Kreativität
6
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16
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Noort, Guda van
9
Voorveld, Hilde
5
Rauwers, Fabiënne
3
Verlegh, Peeter
3
Verlegh, Peeter W. J.
3
Eelen, Jiska
2
Eisend, Martin
2
Fransen, Marieke L.
2
Mazerant, Komala
2
Neijens, Peter
2
Smit, Edith G.
2
Willemsen, Lotte M.
2
Wottrich, Verena M.
2
Ang, L.
1
Antheunis, Marjolijn L.
1
Bronner, Fred
1
Buijzen, Moniek
1
Buzeta, C.
1
Collinger, Tom
1
Dahlén, Micael
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Hirose, M.
1
Kirmani, Amna
1
Lenoir, Anne-Sophie I.
1
Loef, Joost
1
Loggerenberg, Marthinus J. C. van
1
Martin, Jolie
1
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1
Muntinga, Daniël G.
1
Noordewier, Marret K.
1
Poels, Karolien
1
Puntoni, Stefano
1
Reed, Americus
1
Reijmersdal, Eva A. van
1
Remmelswaal, Paola
1
Rozendaal, Esther
1
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1
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1
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Erasmus Research Institute of Management
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ICORIA <Veranstaltung> <13., 2014, Amsterdam>
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International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Advertising in new formats and media : current research and implications for marketers
2
European Advertising Academy
2
Advances in advertising research
1
ERIM report series research in management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
16
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1
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
2
An international perspective of the academic-practitioner divide in advertising : an exploratory study into its causes and solutions
Ang, L.
;
Buzeta, C.
;
Hirose, M.
;
Loggerenberg, …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 181-200
Persistent link: https://www.econbiz.de/10014233948
Saved in:
3
Evaluating the reliability and validity of practitioners and consumers' advertising creativity assessments
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
Journal of current issues and research in advertising
45
(
2024
)
4
,
pp. 402-422
Persistent link: https://www.econbiz.de/10015191740
Saved in:
4
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
5
Engagement with social media and social media advertising : the differentiating role of platform type
Voorveld, Hilde
;
Noort, Guda van
;
Muntinga, Daniël G.
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011848771
Saved in:
6
Consumer responses to creative media advertising : a literature review
Eelen, Jiska
;
Rauwers, Fabiënne
;
Wottrich, Verena M.
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 19-46)
.
2016
Persistent link: https://www.econbiz.de/10011473399
Saved in:
7
Introducing a model of automated brand-generated content in an era of computational advertising
Noort, Guda van
;
Himelboim, Itai
;
Martin, Jolie
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 411-427
Persistent link: https://www.econbiz.de/10012313116
Saved in:
8
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
9
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
10
Cognitive and affective consequences of two types of incongruent advertising
Loef, Joost
(
contributor
);
Verlegh, Peeter W. J.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660052
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