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Facebook user's habits in getting commercial information : a study on Hong Kong students

Cheung, Fanny Sau-Lan; Leung, Wing-fai - In: Economics, management and financial markets 11 (2016) 3, pp. 56-71

Persistent link: https://www.econbiz.de/10011814242

Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods

Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81

Persistent link: https://www.econbiz.de/10012175889

The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia

Firdausy, Carunia Mulya; Fernanda, Maria - In: International journal of management & enterprise … 20 (2021) 1, pp. 34-48

Persistent link: https://www.econbiz.de/10012514493

Effects of message variation and communication tools choices on consumer response

Hongcharu, Boonchai - In: Global business review 20 (2019) 1, pp. 42-56

Persistent link: https://www.econbiz.de/10011983970

Mobile marketing : a contemporary strategic perspective

Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269

Persistent link: https://www.econbiz.de/10010490512

Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events

Kim, Yongjae; Yim, Kitae; Ko, Yong Jae - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 229-251

Persistent link: https://www.econbiz.de/10009765604

Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game

Ahn, Dohyun; Cheong, Yunjae; Kim, Kihan - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 326-342

Persistent link: https://www.econbiz.de/10010195351

Efficacy of sporting event ads with testese (SMS-type copy)

Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22

Persistent link: https://www.econbiz.de/10010399938

Super bowl XLVII TV advertising in the USA : male and female impressions among college students

Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36

The Super Bowl is one of the highest profile sporting events in the USA. Each year, over 100 million American consumers watch the Super Bowl. Its popularity is driving marketing forces such as TV commercials, corporate sponsorship, publicity, social media, entertainment and economic activities...

Persistent link: https://www.econbiz.de/10011631620

The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers

Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869

Persistent link: https://www.econbiz.de/10012623902