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Editorial: recent trends in advertising and required research in emerging markets : an Asian perspective

Lee, Jong-Ho; Song, Ji Hee - In: International journal of advertising : the review of … 38 (2019) 4, pp. 507-510

Persistent link: https://www.econbiz.de/10012200280

Contemporary advertising studies in Asia

Lee, Jong-Ho (ed.); Song, Ji Hee (ed.) - 2019

Persistent link: https://www.econbiz.de/10012200494

Multitasking and location-based advertising : effects of perceived intrusiveness, location proximity, and product durability on avoidance

Choi, Boreum; Choi, Uiju; Song, Ji Hee - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1385-1401

Persistent link: https://www.econbiz.de/10012802313

Navigating the digital media evolution in advertising

Choi, Yung Kyun; Song, Ji Hee - In: International journal of advertising : the review of … 43 (2024) 5, pp. 775–776

Persistent link: https://www.econbiz.de/10014551084

Multichannel Advertising : Budget Allocation in the Presence of Spillover and Carryover Effects

Chen, Huijun; Chen, Ying-Ju; Park, Sunghyuk; Shin, Dongwook - 2023

Problem definition: This paper explores budget allocation strategies for a multichannel ad campaign, where a marketing agency strives to maximize the total conversions by dynamically adjusting budget allocation over marketing channels. A salient feature of the problem is the interplay of...

Persistent link: https://www.econbiz.de/10014344444

Multichannel advertising : budget allocation in the presence of spillover and carryover effects

Chen, Huijun; Chen, Ying-Ju; Park, Sung-Hyuk; Shin, Dongwook - In: Manufacturing & service operations management : M & SOM 27 (2025) 3, pp. 862-880

Persistent link: https://www.econbiz.de/10015432993

I want to buy the advertised product only! : an examination of the effects of additional product offers on consumer irritation in a cross-promotion context

Thota, Sweta Chaturvedi; Biswas, Abhijit - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 123-136

Persistent link: https://www.econbiz.de/10003833488

Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?

Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317

Persistent link: https://www.econbiz.de/10012006997

The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice

Banerjee, Somak; Dutta, Sujay; Biswas, Abhijit; Kwak, … - In: International journal of advertising : the review of … 43 (2024) 2, pp. 254-285

Persistent link: https://www.econbiz.de/10014550811