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Comment: Leveraging sport events over time ; a comparison of sponsorship and sport event advertising
Mazodier, Marc; Quester, Pascale - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 33-34
Persistent link: https://www.econbiz.de/10010370715
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A cross cultural study of juvenile response to anti-smoking advertisements
Quester, Pascale - In: Newer insights into marketing : cross-cultural and …, (pp. 29-46). 2016
Persistent link: https://www.econbiz.de/10011584101
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Why advertisers should embrace event typicality and maximize leveraging of major events
Carrillat, François A.; Mazodier, Marc; Eckert, Christine - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1585-1607
Persistent link: https://www.econbiz.de/10015192942
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Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?
Mazodier, Marc; Corsi, Armando Maria; Quester, Pascale G. - In: Journal of advertising research 58 (2018) 3, pp. 268-281
Persistent link: https://www.econbiz.de/10011929119
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Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier; Mazodier, Marc; Vohs, Kathleen D. - In: Journal of marketing research : JMR 55 (2018) 2, pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118