Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Higher quality or lower price?...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
41
Konsumentenverhalten
41
Advertising
27
Advertising effects
23
Werbewirkung
23
Internet marketing
12
Online-Marketing
12
USA
12
United States
12
South Korea
11
Südkorea
11
Brand image
10
Markenimage
10
Firm performance
9
Social Web
9
Social web
9
Unternehmenserfolg
9
Brand management
8
Markenführung
8
Restaurant industry
8
Brand
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Gastronomie
7
Markenartikel
7
Comparison
6
Emotion
6
Führungskräfte
6
Managers
6
Vergleich
6
Charity
5
Fundraising
5
Luxury goods
5
Luxusgüter
5
Marketing management
5
Marketingmanagement
5
Wohltätigkeit
5
Beziehungsmarketing
4
Cognition
4
more ...
less ...
Online availability
All
Undetermined
20
Free
1
Type of publication
All
Article
24
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
27
Author
All
Yoon, Sukki
25
Baek, Tae Hyun
10
Choi, Yung Kyun
8
Kim, Yeonshin
7
Kim, Kacy K.
6
Lee, Younghwa
3
Oh, Sangdo
3
Seo, Yuri
3
Bang, Hye Jin
2
Choi, Dongwon
2
Kim, Jungkeun
2
Kim, Seeun
2
Kim, WooJin
2
Li, Xiaozhu
2
Ryoo, Yuhosua
2
Bakpayev, Marat
1
Choi, Sung Tae
1
Corner, Gabrielle
1
Drumwright, Minette E.
1
Errmann, Amy
1
Fastoso, Fernando
1
Gonzalez-Jimenez, Hector
1
Han, Nah Ray
1
Han, Sangpil
1
Jung, Han Young
1
Jung, Sunho
1
Kim, Byoung Hee
1
Kim, Changju
1
Kim, Seongseop
1
Kim, Sujin
1
Lee, Daniel C.
1
Lee, Seung Yun
1
Lee, Young Woo
1
Milakovic, Ivana Kursan
1
Miocevic, Dario
1
Oh, Sang Do
1
Park, Jooyoung
1
Seo, Joon Yong
1
Stafford, Marla Royne
1
Sung, Billy
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising
2
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Social and environmental issues in advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
2
Social and environmental issues in advertising
Yoon, Sukki
(
ed.
);
Oh, Sangdo
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011573383
Saved in:
3
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
4
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
Social and environmental issues in advertising
,
(pp. 93-105)
.
2017
Persistent link: https://www.econbiz.de/10011591385
Saved in:
5
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
6
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
7
Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
8
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
9
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
10
Advertising creativity in Korea : scale development and validation
Kim, Byoung Hee
;
Han, Sangpil
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003986813
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
