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Werbung
Consumer behaviour
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15
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11
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Terlutter, Ralf
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6
Bang Nguyen Viet
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Chen, Huan
6
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Kim, Kacy K.
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Förderverein Marburger Japan-Reihe
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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IGI Global
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1
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1
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Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
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1
Study on the consumer judgment of advertising
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
98
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
43
Journal of promotion management : JPM
42
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
23
Health marketing quarterly
23
Journal of international consumer marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Marketing intelligence & planning
13
Journal of Islamic marketing : JIMA
12
Journal of historical research in marketing
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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ECONIS (ZBW)
2,873
USB Cologne (EcoSocSci)
4
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1
Impact of
religion
on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
Saved in:
2
Susceptibility to advertising and perceived friend norms : a meta-analysis of
materialism
in youths "meta-analysis of
materialism
in youths"
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011875371
Saved in:
3
Assessing
materialism
among the future elites of China
Van Auken, Stuart
;
Wells, Ludmilla Gricenko
;
Borgia, …
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 88-105
Persistent link: https://www.econbiz.de/10010359896
Saved in:
4
The factors influencing adolescents’ purchase intentions of state-of-the-art cell phones in Taiwan
Lee, Hsiao-ching
;
Wang, Chung-yu
;
Hong, Ruei-sia
- In:
Service business
7
(
2013
)
4
,
pp. 713-734
Persistent link: https://www.econbiz.de/10010201129
Saved in:
5
Structural equation modelling of customer attitudes towards social network advertising : a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi
;
Sanayei, Ali
;
Dolatabadi, …
- In:
International journal of business excellence
12
(
2017
)
4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
Saved in:
6
Advertising's impact on pre-schoolers' brand knowledge and
materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
7
Public and parental perceptions of and concerns with advertising to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Saved in:
8
The effects of
religion
and religiosity on advertisement assessment among Lebanese consumers
Farah, Maya F.
;
El Samad, Lamis
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 344-369
Persistent link: https://www.econbiz.de/10010400565
Saved in:
9
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
10
Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience
Abdullahi, Shafiu Ibrahim
- In:
Middle East journal of management : MEJM
5
(
2018
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10011958049
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