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Werbung
Consumer behaviour
108,285
Konsumentenverhalten
105,843
Bibliometrics
24,551
Bibliometrie
24,477
Theorie
14,557
Theory
14,401
Relationship marketing
13,588
Beziehungsmarketing
13,561
Brand management
9,420
Markenführung
9,382
Online-Handel
9,131
Online retailing
9,119
Brand image
8,210
Markenimage
8,172
Social Web
7,689
Social web
7,687
Customer satisfaction
7,658
Kundenzufriedenheit
7,504
Markenartikel
7,131
Brand
7,118
Online-Marketing
6,108
Internet marketing
6,093
USA
5,790
Service quality
5,565
Experiment
5,524
Dienstleistungsqualität
5,521
United States
5,454
Werbewirkung
5,325
Einzelhandel
5,303
Advertising effects
5,285
Retail trade
5,254
Electronic Commerce
5,194
Deutschland
5,163
E-commerce
5,068
Germany
4,788
Emotion
4,658
Marketingmanagement
4,282
Marketing management
4,270
Advertising
4,213
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2,031
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826
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66
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3,172
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981
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13
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2,997
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143
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143
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140
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135
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66
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50
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50
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44
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32
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28
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28
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28
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11
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11
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9
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8
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7
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6
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6
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6
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6
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5
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5
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4
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3
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3
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3
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2
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2
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144
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3
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Septianto, Felix
24
Eisend, Martin
20
Pelsmacker, Patrick de
18
Gierl, Heribert
16
Diehl, Sandra
15
Taylor, Charles Raymond
15
Dahlén, Micael
14
Hudders, Liselot
14
Wu, Linwan
13
Yoon, Sukki
13
Rozendaal, Esther
12
Torres, Ivonne M.
12
Dens, Nathalie
11
Evans, Nathaniel J.
11
Ford, John B.
11
Moraga-González, José Luis
11
Rosengren, Sara
11
Sahni, Navdeep S.
11
Shin, Jiwoong
11
Stafford, Marla Royne
11
Yoon, Hye Jin
11
Boerman, Sophie C.
10
Chan, Kara
10
Ghose, Anindya
10
Hayes, Jameson L.
10
Reijmersdal, Eva A. van
10
Terlutter, Ralf
10
Wilson, Christopher
10
Dodoo, Naa Amponsah
9
Jerath, Kinshuk
9
Reid, Leonard N.
9
Wilbur, Kenneth C.
9
Zúñiga, Miguel Ángel
9
Baek, Tae Hyun
8
Bang Nguyen Viet
8
Bellman, Steven
8
Buijzen, Moniek
8
Mooij, Marieke K. de
8
Mueller, Barbara
8
Narayanan, Sridhar
8
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Center Data
12
Consumers, Health, Agriculture and Food Executive Agency
12
GFK
12
Wageningen Economic Research
12
National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
6
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
European Advertising Academy
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Management Association, Marketing Division
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag, Marketing Anzeigen
1
Bayerische Akademie für Werbung und Marketing
1
Boston College / Department of Economics
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
Consumers, Health and Food Executive Agency
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Bürgerrechte und Konstitutionelle Angelegenheiten
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
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International journal of advertising : the review of marketing communications
167
Journal of business research : JBR
136
Journal of marketing communications
122
International journal of advertising : the quarterly review of marketing communications
101
Journal of advertising research
78
Marketing science
70
Journal of retailing and consumer services
66
Journal of promotion management : innovations in planning and applied research
60
Journal of promotion management : JPM
59
Journal of advertising : official publication of the American Academy of Advertising
58
Psychology & marketing
53
Journal of advertising
51
International journal of internet marketing and advertising : IJIMA
45
Journal of current issues and research in advertising : JCIRA
41
Young consumers : insight and ideas for responsible marketers
37
Health marketing quarterly
34
Journal of current issues and research in advertising
31
Management science : journal of the Institute for Operations Research and the Management Sciences
29
European journal of marketing : EJM
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Marketing letters : a journal of research in marketing
28
Journal of global marketing
25
International journal of consumer studies
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Journal of international consumer marketing
23
Journal of marketing
23
Asia Pacific journal of marketing and logistics
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of marketing research : JMR
21
European journal of marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Cogent business & management
19
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of business ethics : JOBE
18
Marketing : ZFP ; journal of research and management
17
International journal of hospitality management
16
Marketing intelligence & planning
16
The journal of consumer marketing
16
The journal of product & brand management
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
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ECONIS (ZBW)
4,114
USB Cologne (EcoSocSci)
46
EconStor
6
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1
Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn
;
Mabry-Flynn, Amanda
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
Saved in:
2
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
3
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
4
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
5
How minority consumers use targeted advertising as pathways to self-empowerment : gay men's and lesbians' reading of out-of-the-closet advertising
Tsai, Wan-hsiu Sunny
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 85-97
Persistent link: https://www.econbiz.de/10009302698
Saved in:
6
Mystifying
homosexuality
: representations of gays and lesbians in advertising
Mikkonen, Ilona
- In:
Marketing theory
16
(
2016
)
3
,
pp. 414-417
Persistent link: https://www.econbiz.de/10011613631
Saved in:
7
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
8
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
9
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
10
Toward an integrated model of purchase intention of dietary supplements in sexually oriented advertising
Pan, Po-lin
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10010345582
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