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Werbung
Hong Kong
18
Consumer behaviour
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China
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Prendergast, Gerard P.
3
West, Douglas C.
2
Cheng, Ranis
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Cheung, Wah-leung
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Tsang, Alex S. L.
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European journal of marketing : EJM
2
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Predicting handbill avoidance in Hong Kong and the UK
Prendergast, Gerard P.
;
Tsang, Alex S. L.
;
Cheng, Ranis
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 132-146
Persistent link: https://www.econbiz.de/10010344234
Saved in:
2
Antecedents to advertising avoidance in China
Prendergast, Gerard P.
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10008822597
Saved in:
3
Advertising and promotions budgeting and the role of risk
West, Douglas C.
;
Prendergast, Gerard P.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1457-1476
Persistent link: https://www.econbiz.de/10009525782
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