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Can personalized recommendations in charity advertising boost donation? : the role of perceived autonomy
Lv, Linxiang; Huang, Minxue - In: Journal of advertising 53 (2024) 1, pp. 36-53
Persistent link: https://www.econbiz.de/10014575200
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Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric; Li, Xiaoling; Huang, Minxue; Palmatier, … - In: Journal of marketing research : JMR 52 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
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Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei; Zhuang, Mengzhou; Fang, Eric; Huang, Minxue - In: Journal of marketing 88 (2024) 2, pp. 141-162
Persistent link: https://www.econbiz.de/10014582909