Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The vegetable divide : America...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Advertising
2
Marketing
2
Advertising effects
1
Advertising ethics
1
Arzneimittel
1
Bibliometrics
1
Bibliometrie
1
Consumer behaviour
1
Data protection
1
Datenschutz
1
Direct marketing
1
Direktmarketing
1
E-Mail
1
E-mail
1
Gesundheitsmarketing
1
Gesundheitswesen
1
Health care marketing
1
Health care system
1
Konsumentenverhalten
1
Pharmaceuticals
1
Public relations
1
Qualitative Methode
1
Qualitative method
1
Scientific method
1
USA
1
United States
1
Werbewirkung
1
Wissenschaftliche Methode
1
advertising practice
1
direct-to-consumer pharmaceutical advertising
1
health marketing
1
qualitative research
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Macias, Wendy
2
Lariscy, Ruth Ann Weaver
1
Neustifter, Benjamin
1
Springston, Jeffrey K.
1
Published in...
All
Health marketing quarterly
1
Journal of current issues and research in advertising : JCIRA
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
2
A 13-year content analysis of survey methodology in communication related journals
Macias, Wendy
;
Springston, Jeffrey K.
;
Lariscy, Ruth …
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003770184
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
