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Werbung
Consumer behaviour
35
Konsumentenverhalten
27
Brand management
13
Markenartikel
13
Markenführung
13
Brand
11
Marketingmanagement
7
Strategisches Management
7
Target group
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Zielgruppe
7
Advertising
6
Markenpolitik
6
Marketing management
6
Unternehmen
6
Werbestrategie
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Brand image
5
Corporate culture
5
Cultural identity
5
Großbritannien
5
Kulturelle Identität
5
Markenimage
5
Qualitative research
5
Strategic management
5
United Kingdom
5
Unternehmenskultur
5
Advertising planning
4
Consumer research
4
Ethnography
4
Market research
4
Personality psychology
4
Persönlichkeitspsychologie
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Werbeplanung
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Brands
3
China
3
Critical Management Studies
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Critical management studies
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Culture
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Fashion
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Bibliografie
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English
5
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Elliott, Richard
5
Percy, Larry
5
Rossiter, John R.
2
Elliott, Richard H.
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
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1
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10004666885
Saved in:
2
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10001565629
Saved in:
3
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259732
Saved in:
4
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10013480091
Saved in:
5
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10013480347
Saved in:
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