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Werbung
Advertising
26
Consumer behaviour
20
Konsumentenverhalten
20
USA
13
United States
13
Advertising effects
9
Werbewirkung
9
Children
8
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7
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5
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Internet marketing
5
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Marketingmanagement
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Carlson, Les
17
Raymond, Mary Anne
3
Rifon, Nora J.
3
Stafford, Marla Royne
3
Armstrong, J. Scott
2
Fowler, Jie G.
2
Laczniak, Russell N.
2
Snyder, Wally
2
Anne Raymond, Mary
1
Chaudhuri, Himadri Roy
1
Clarke, Barbie
1
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Evans, Nathaniel J.
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Gentry, James W.
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Hall, Matthew J.
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Hopkins, Christopher D.
1
Hoy, Mariea Grubbs
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Lim, Jong Won
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Macklin, M. C.
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International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
2
Advertising theory
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing theory and practice : JMTP
1
New directions in international advertising research
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ECONIS (ZBW)
21
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1
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, J. Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
2
Creating a positive brand image with a local adaptation advertising strategy : the Hyundai Santa Fe
Raymond, Mary Anne
;
Lim, Jong Won
- In:
New directions in international advertising research
,
(pp. 101-118)
.
2002
Persistent link: https://www.econbiz.de/10001785303
Saved in:
3
Consumer perceptions of health claims in advertisements and on food labels
Mazis, Michael B.
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
1
,
pp. 10-26
Persistent link: https://www.econbiz.de/10001221262
Saved in:
4
The moderating role of religiosity on nonprofit advertising
Hopkins, Christopher D.
;
Shanahan, Kevin J.
;
Raymond, …
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 23-31
Persistent link: https://www.econbiz.de/10010237687
Saved in:
5
Tastes great but filling (then it could habe been)
Carlson, Les
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 769-773
Persistent link: https://www.econbiz.de/10009407838
Saved in:
6
The Journal of Advertising : historical, structural, and brand equity considerations
Carlson, Les
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 80-84
Persistent link: https://www.econbiz.de/10010503333
Saved in:
7
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
Saved in:
8
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
9
Editorial: Reassessing the current state of advertising to children
Carlson, Les
;
Clarke, Barbie
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 429-436
Persistent link: https://www.econbiz.de/10010412899
Saved in:
10
Violence and advertising : effects and consequences
Rifon, Nora J.
;
Stafford, Marla Royne
;
Carlson, Les
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
Saved in:
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