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Haines jr., George H.; Silk, Alvin J. - In: Journal of advertising research 7 (1967) 3, pp. 9-15

Persistent link: https://www.econbiz.de/10002592637

Haines jr., George H.; Kassarjian, Harold H.; Silk, Alvin J. - In: Journal of advertising research 6 (1966) 1, pp. 35-41

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Lilien, Gary L.; Silk, Alvin J.; Choffray, Jean-Marie - In: Journal of marketing 40 (1976) 1, pp. 16-24

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Silk, Alvin J.; Geiger, Frank P. - In: Journal of marketing research : JMR 9 (1972) 1, pp. 22-26

Persistent link: https://www.econbiz.de/10002828909