Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbungsbetrieb"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ouverture de 'Market-Driven Ma...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbungsbetrieb
Global Markets
15
Global Competition
12
Market-Driven Management
11
Marketing
11
Over-Supply
11
Strategisches Management
10
Intangible Assets
7
Marketingmanagement
7
Brand Equity
6
Global Managerial Economics
5
Marketing management
5
Wettbewerb
5
Corporate Social Responsibility
4
Knowledge Management
4
Brand Portfolio
3
Corporate Culture
3
Global Corporations
3
Globalisierung
3
Globalization
3
Market-Space Management
3
R&D Policies
3
Werbung
3
Absatz
2
Absatzpolitik
2
Competitive Alliances
2
Consumer Hub
2
Corporate Governance Communication
2
Corporate Responsibility
2
Corporate social responsibility
2
Cross Cultural Management
2
EU countries
2
EU-Staaten
2
Global Cities
2
Global Economies of Scale
2
Global Markets DOI:http://dx.doi.org/10.4468/2001.1.01ouverture
2
Imitation Management
2
Innovation Management
2
International competition
2
International management
2
more ...
less ...
Type of publication
All
Article
4
Language
All
Undetermined
4
Author
All
Lambin, Jean-Jacques
4
Published in...
All
Annales de sciences économiques appliquées
1
Harvard business review : HBR
1
The journal of business : B
1
The journal of industrial economics
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investiss̀ement publicitaire et étude de rentabilité
Lambin, Jean-Jacques
- In:
Annales de sciences économiques appliquées
25
(
1967
)
2
,
pp. 141-229
Persistent link: https://www.econbiz.de/10002399381
Saved in:
2
Is gasoline advertising justified?
Lambin, Jean-Jacques
- In:
The journal of business : B
45
(
1972
)
4
,
pp. 585-619
Persistent link: https://www.econbiz.de/10002399384
Saved in:
3
Measuring the profitability of advertising : an empirical study
Lambin, Jean-Jacques
- In:
The journal of industrial economics
17
(
1969
)
2
,
pp. 86-103
Persistent link: https://www.econbiz.de/10002399386
Saved in:
4
What is the real impact of advertising?
Lambin, Jean-Jacques
- In:
Harvard business review : HBR
53
(
1975
)
3
,
pp. 139-147
Persistent link: https://www.econbiz.de/10002399401
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
