Competition between political parties is a process that unfolds over time whereas formal theories of party competition have tended to take an essentially static, or one-shot, approach. This leaves some gaps in our understanding of the dynamics of campaigning. The aim of this paper is to make up...

This paper attempts to develop some theoretical insights into the dynamics of marketing campaigns. It studies a model where two firms are competing in an advertising campaign with sales at a specified termination date and asks how the trajectory of resource expenditures would change over time....