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Modeling competition and its impact on paid-search advertising

Yang, Sha; Lu, Shijie; Lu, Xianghua - In: Marketing science 33 (2014) 1, pp. 134-153

Persistent link: https://www.econbiz.de/10010337961

Managing the crowds : the effect of prize guarantees and in-process feedback on participation in crowdsourcing contests

Jian, Lian; Yang, Sha; Ba, Sulin; Lu, Li; Jiang, Li Crystal - In: Management information systems : mis quarterly 43 (2019) 1, pp. 97-112

Persistent link: https://www.econbiz.de/10011999809

Investigating the spillover effect of keyword market entry in sponsored search advertising

Lu, Shijie; Yang, Sha - In: Marketing science 36 (2017) 6, pp. 976-998

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Modeling Competition and its Impact on Paid-Search Advertising

Yang, Sha - 2019

Paid search has become the mainstream platform for online advertising, further intensifying competition between advertisers. The main objective of this research is twofold. On the one hand, we want to understand, in the context of paid-search advertising, the effects of competition (measured by...

Persistent link: https://www.econbiz.de/10012905004

Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools

Yang, Botao; Yang, Sha; Dutta, Shantanu - In: Marketing science 41 (2022) 2, pp. 361-379

Persistent link: https://www.econbiz.de/10013363742

Modeling Competition and Its Impact on Paid-Search Advertising

Yang, Sha; Lu, Shijie; Lu, Xianghua - 2019

As paid search becomes the mainstream platform for online advertising today, competition further intensifies. The main objective of this research is two-fold. On the one hand, we want to understand, in the context of paid-search advertising, the effects of competition (measured by number of ads...

Persistent link: https://www.econbiz.de/10014038711