Narrow search
Showing 1 - 10 of 13
Cover Image
Gaining comparative advantage in supply chain relationships : the mediating role of market-oriented IT competence
Davis, Donna F.; Golicic, Susan L. - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003965751
Cover Image
Examining market information and brand equity through resource-advantage theory : a carrier perspective
Golicic, Susan L.; Fugate, Brian S.; Davis, Donna F. - In: Journal of business logistics : JBL 33 (2012) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10009533346
Cover Image
A general theory of business marketing : R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure
Hunt, Shelby D. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 283-293
Persistent link: https://www.econbiz.de/10009766137
Cover Image
Sustainable marketing, equity, and economic growth : a resource-advantage, economic freedom approach
Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10008909613
Cover Image
Competitive advantage strategies in times of adversity
Hunt, Shelby D. - In: Journal of customer behaviour 8 (2009) 2, pp. 137-151
Persistent link: https://www.econbiz.de/10003870021
Cover Image
Alliance market orientation, new product development and resource advantage theory
Bicen, Pelin; Hunt, Shelby D. - In: The journal of business & industrial marketing 27 (2012) 7, pp. 592-600
Persistent link: https://www.econbiz.de/10009672465
Cover Image
Managerial action and resource-advantage theory : conceptual frameworks emanating from a positive theory of competition
Hunt, Shelby D.; Madhavaram, Sreedhar - In: The journal of business & industrial marketing 27 (2012) 7, pp. 582-591
Persistent link: https://www.econbiz.de/10009672469
Cover Image
Resource-advantage theory : the research tradition period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937562
Cover Image
Resource-advantage theory : the development period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937567
Cover Image
The theoretical foundations of nonprofit competition : a resource-advantage theory approach
Topaloglu, Omer; McDonald, Robert E.; Hunt, Shelby D. - In: Journal of nonprofit & public sector marketing 30 (2018) 3, pp. 229-250
Persistent link: https://www.econbiz.de/10011917347