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A general theory of business marketing : R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure
Hunt, Shelby D. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 283-293
Persistent link: https://www.econbiz.de/10009766137
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Sustainable marketing, equity, and economic growth : a resource-advantage, economic freedom approach
Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10008909613
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Competitive advantage strategies in times of adversity
Hunt, Shelby D. - In: Journal of customer behaviour 8 (2009) 2, pp. 137-151
Persistent link: https://www.econbiz.de/10003870021
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Alliance market orientation, new product development and resource advantage theory
Bicen, Pelin; Hunt, Shelby D. - In: The journal of business & industrial marketing 27 (2012) 7, pp. 592-600
Persistent link: https://www.econbiz.de/10009672465
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Managerial action and resource-advantage theory : conceptual frameworks emanating from a positive theory of competition
Hunt, Shelby D.; Madhavaram, Sreedhar - In: The journal of business & industrial marketing 27 (2012) 7, pp. 582-591
Persistent link: https://www.econbiz.de/10009672469
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Resource-advantage theory : the research tradition period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937562
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Resource-advantage theory : the development period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937567
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The theoretical foundations of nonprofit competition : a resource-advantage theory approach
Topaloglu, Omer; McDonald, Robert E.; Hunt, Shelby D. - In: Journal of nonprofit & public sector marketing 30 (2018) 3, pp. 229-250
Persistent link: https://www.econbiz.de/10011917347
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Building customisation capability in B2B marketing : the role of organisational capital
Madhavaram, Sreedhar; Hunt, Shelby D.; Bicen, Pelin - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1409-1435
Persistent link: https://www.econbiz.de/10012695287
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Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.; Madhavaram, Sreedhar - In: Industrial marketing management : the international … 89 (2020), pp. 129-139
Persistent link: https://www.econbiz.de/10012289378