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The design of business : why design thinking is the next competitive advantage
Martin, Roger L. - 2009
Persistent link: https://www.econbiz.de/10003840830
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Creativity, clusters and the competitive advantage of cities
Martin, Roger L.; Florida, Richard L.; Pogue, Melissa; … - In: Competitiveness review : an international business … 25 (2015) 5, pp. 482-496
Persistent link: https://www.econbiz.de/10011487482
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Customer loyalty is overrated
Lafley, A. G.; Martin, Roger L. - In: Harvard business review : HBR 95 (2017) 1, pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
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Die Kunden sind bequem
Lafley, A. G.; Martin, Roger L. - In: Harvard-Business-Manager : das Wissen der Besten 39 (2017) 4, pp. 22-30
Persistent link: https://www.econbiz.de/10011795311
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The Design of Business : why design thinking is the next competitive advantage
Martin, Roger L. - 2009
Persistent link: https://www.econbiz.de/10004959031
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In the digital age, the combination of technology and radical management practices drive competitive advantage
Denning, Stephen - In: Strategy & leadership 50 (2022) 2, pp. 9-14
Persistent link: https://www.econbiz.de/10013162388