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Consumer preferences for annuity attributes : beyond net present value
Shu, Suzanne B.; Zeithammer, Robert; Payne, John W. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 240-262
Persistent link: https://www.econbiz.de/10011485322
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The role of heritage connection in consumer valuation
Christensen, Katherine L.; Shu, Suzanne B. - In: Journal of marketing research 61 (2024) 3, pp. 571-586
Persistent link: https://www.econbiz.de/10014584410
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Mementos and the endowment effect
Chu, Charlene K.; Shu, Suzanne B. - In: Journal of behavioral decision making 36 (2023) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013464477