Narrow search
Showing 1 - 4 of 4
Cover Image
Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian; Koschate, Nicole; Hoyer, Wayne D. - 2004
Persistent link: https://www.econbiz.de/10002758671
Cover Image
Willingness to pay for cause-related marketing : the impact of donation amount and moderating effects
Koschate-Fischer, Nicole; Stefan, Isabel V.; Hoyer, Wayne D. - In: Journal of marketing research : JMR 49 (2012) 6, pp. 910-927
Persistent link: https://www.econbiz.de/10009688778
Cover Image
Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?
Eisenbeiß, Maik; Cornelißen, Markus; Backhaus, Klaus; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 242-263
Persistent link: https://www.econbiz.de/10010364012
Cover Image
Understanding money-back guarantees : cognitive, affective, and behavioral outcomes
Suwelack, Thomas; Hogreve, Jens; Hoyer, Wayne D. - In: Journal of retailing 87 (2011) 4, pp. 462-478
Persistent link: https://www.econbiz.de/10009423196