This study investigated the consumers' preference and willingness to pay for enriched snack product traits. Using a choice experiment framework,we generated 8400 observations from a random sample of 700 respondents in Shashamanne and Hawassa city administrations. Taste parameters and...

This study estimates the implicit prices of indigenous sheep traits based on revealed preferences. A hedonic pricing model is fitted to examine the determinants of observed sheep prices. Transaction data were generated from rural markets of Horro-Guduru Wollega Zone of Ethiopia. Both OLS and...

Pastoralists are generally known for carefully selecting and maintaining their livestock. In this study, we examine the preferences of pastoralists for goal traits. We employ all-levels and end-point discrete choice experiments to investigate the relative weights pastoralists in Southern...

This study investigated the consumers' preference and willingness to pay for enriched snack product traits. Using a choice experiment framework,we generated 8400 observations from a random sample of 700 respondents in Shashamanne and Hawassa city administrations. Taste parameters and...