The purpose of this study is to evaluate the economic benefits of country of origin labeling (COOL) regulation by estimating the consumer's willingness to pay (WTP) for Taiwan products vs. other imported products if clearly labeled with their countries of origin. We employ the Vickrey...

We examine the impact of food labels that make unsupported claims of food safety and labels that provide information to support such claims on consumer choices and examine consumers' willingness to pay for beef products with these different food safety labeling cues. Empirical results from a...

This study employed a choice experiment (CE) to ascertain consumer preferences and willingness to pay (WTP) for non-market food product quality attributes. Data were obtained from a large mail survey and estimated with a random parameter logit model. The results indicate that Swedish consumers...

The $4.7 billion acquisition of Smithfield Foods, Inc. by China's Shuanghui International Holdings Ltd. (now WH Group Ltd.) marks the largest Chinese takeover of a U.S. company in history. In this study, we explored how this acquisition affected consumers' willingness-to-pay for meat products in...

Breeders face the challenging task of tailoring crop varieties to complex consumer preferences shaped through culture and history. The Casamance rice sector in Senegal is an interesting case; while the region is endowed with a 3,000-year-old cultural heritage of African rice domestication, it has...

Over the last few years, the interest on alternative protein sources, such as edible insects, has been growing rapidly. However, Western consumers’ acceptance of insects as a food source is very low, mainly due to unfamiliarity with insect-based food. We investigate consumers’ attitude and...

The purpose of this study is to evaluate the economic benefits of country of origin labeling (COOL) regulation by estimating the consumer’s willingness to pay (WTP) for Taiwan products vs. other imported products if clearly labeled with their countries of origin. We employ the Vickrey...

The purpose of this study is to evaluate the economic benefits of country of origin labeling (COOL) regulation by estimating the consumer’s willingness to pay (WTP) for Taiwan products vs. other imported products if clearly labeled with their countries of origin. We employ the Vickrey...

This study investigates spatial autocorrelation in consumer preferences for diverse ecolabels, such as certified ecolabel (type I) and non-certified ecolabel (type II). Ecolabels encourage consumers to purchase environmentally friendly products by informing them of production methods, but their...

Consumer preferences and willingness-to-pay (WTP) for certain non-market food process attributes were investigated using a choice experiment. Swedish consumers were found to be willing to pay a price premium for the use of mobile abattoirs for cattle but not for broilers. We used two different...