Discrete choice experiments (DCEs) allow a number of characteristics to be traded-off against one another. An overriding methodological challenge faced is how best to apply DCEs to questions involving those attributes commonly used in value elicitation exercises such as risk, time (Bansback et...

The Contingent valuation (CV) approach is commonly used in environmental and agricultural economics and is becoming increasingly popular in the valuation of health and health care. Whatever the context, CV surveys risk eliciting "protest" responses where respondents state a zero valuation for a...