welfare paradigm and can help to solve conceptual issues regarding the integration of sustainability into antitrust … welfare effects analysis in antitrust. Key to our solution is the prediction of preferences of new consumers and changing … preferences of existing consumers in the future. The dimension of time is inextricably linked with that of sustainability. Taking …

valuation analysis). This observation is of particular relevance when WTP regards sustainability, the "non-use value" of which … sustainability, while keeping the analytical framework within the realm of the CW paradigm. In terms of practical implications, we … sustainability, as they may rather echo learnt but unreflected heuristics and may be subject to the specific shopping context, such …