We examine the trade-off between functionality and data privacy inherent in many AI products by conducting a randomized survey experiment with 1,734 participants from the US and several European countries. Participants' willingness to adopt a hypothetical, AI-enhanced app is measured under three...

We examine the trade-off between functionality and data privacy inherent in many AI products by conducting a randomized survey experiment with 1,734 participants from the US and several European countries. Participants' willingness to adopt a hypothetical, AI-enhanced app is measured under three...

We present the results of a study designed to measure the impact of interruptive advertising on consumers' willingness to pay for products bearing the advertiser's brand. Subjects participating in a controlled experiment were exposed to ads that diverted their attention from a computer game they...

In 5 studies, the authors examined people's perceptions of the endowment effect, or the tendency to value an object more once one owns it. In the 1st 2 studies, the authors documented egocentric empathy gaps between owners and buyers regarding the endowment effect: Both owners and buyers...

People tend to value objects more highly simply because they own them. Prior research indicates that people underestimate the impact of this endowment effect on both their own and other people's preferences. We show that underestimation of the endowment effect can lead to suboptimal behavior in...

While the significance of narrative thinking has been increasingly recognized by social scientists, very little empirical research has documented its consequences for economically significant outcomes. The current paper addresses this gap in one important domain: valuations. In three...