Purpose: Wineries face an increasing need to add value to wine tourism experiences. The goal of this study is to measure the performance of wine tourism business in several wine regions of the world and explain how performance correlates with winery characteristics and the regional environment....

With over 40 million annual tourists visiting wineries, wine tourism is becoming an important source of revenue for wine businesses and local communities to preserve heritage in rural regions. It is perceived as a strategy to increase economic and social sustainability. Two cross-sectional...