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Chilean wine producer market orientation : comparing MKTOR versus MARKOR
Rojas-Méndez, José I.; Rod, Michel - In: International journal of wine business research : IJWBR 25 (2013) 1, pp. 27-49
Persistent link: https://www.econbiz.de/10009743711
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Understanding attitude and behavior of Canadian consumers toward organic wine
Rojas-Méndez, José I.; Le Nestour, Manon; Rod, Michel - In: Journal of food products marketing 21 (2015) 4, pp. 375-396
Persistent link: https://www.econbiz.de/10011432268
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Brand personalities of global wine exporters : a collective reputation theory perspective
Rojas-Méndez, José; Hine, Michael J.; Rod, Michel - In: Journal of international food & agribusiness marketing … 30 (2018) 1, pp. 88-105
Persistent link: https://www.econbiz.de/10011965775