Woodside, Arch G.; Sakai, Marcia Y. - In: Advances in culture, tourism and hospitality research : …, (pp. 333-377). 2008
The present chapter includes a case study that describes and analyzes three performance audit reports over a three decade period for one U.S. state government's destination management organization's (DMO) actions and outcomes. This report extends prior studies (Woodside & Sakai, 2001, 2003) that...