The focus of my comments is on Shelby’s research on marketing ethics, with particular attention to the Hunt-Vitell theory (or model) of ethics. However, it is important to place this research in the broader context of his work, not least because this informs our understanding of his more...

Porter and Kramer's Creating Shared Value framework was recently called into question in a stinging attack in this journal. Recognizing that CSV shines as a managerial framework around “win-win” business and society issues — “A cases” — we argue that CSV leaves managers ill-equipped...

COVID-19 has required major changes in behavior and created significant health and economic concerns for many individuals. In this context, we have explored ethical judgments as part of a larger project on market ethics. We found that marketing practices judged as highly unethical before the...