With the advent of new information & communication technologies (ICT) and its ever growing application in connecting people, online social media have become one of the main platforms for people to people interaction and this has obvious impact on formulation of marketing strategy for better...

This paper investigates public good and informational advertising issues in crowdfunding. When discussing public good aspect of crowdfunding, with reward-based platforms with minimum pledge threshold, such as Kickstarter, two goods need to be considered: (1) reaching the pledge threshold, and...

In media markets, consumers spread their attention to several outlets, increasingly so as consumption migrates online. The traditional framework for studying competition among media outlets rules out this behavior by assumption. We propose a new model that allows consumers to choose multiple...

Football sport marketing has been considered a tool, on economizing sports, producing the value added and an important solution for earning income through sports. The aim of this study was to investigate the role of football marketing in the country's economic boom, and the method of analytical...

Existence of relationships between consumption viewed from quantitative as well as qualitative standpoint and level of economic development seems obvious. However, both food perception and food choices depend not only on the level of economic development, but they are also driven by innovative...

We consider the real effects of bank lending shocks and how they permeate the economy through buyer-supplier linkages. We combine administrative data on all firms in Spain with a matched bank-firm-loan dataset on the universe of corporate loans for 2003-2013 to identify bank-specific shocks for...