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Controversy in marketing theory : for reason, realism, truth, and objectivity
Hunt, Shelby D. - 2003
Persistent link: https://www.econbiz.de/10004778531
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The inductive realist model of theory generation : explaining the development of a theory of marketing ethics
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 61-73
Persistent link: https://www.econbiz.de/10009759946
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Explicating the inductive realist model of theory generation
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 20-27
Persistent link: https://www.econbiz.de/10011294204
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The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
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The philosophical foundations of marketing research: for scientific realism and truth
Hunt, Shelby D.; Hansen, Jared M. - In: The SAGE handbook of marketing theory, (pp. 111-126). 2010
Persistent link: https://www.econbiz.de/10003923094