“Crowdsourcing” is currently one of themost discussed key words within the openinnovation community. The major question forboth research and business is how to find andlever the enormous potential of the “collectivebrain”. This research in progress paper providesan approach for finding...

In recent years many companies have started integrating their customers into product and service development processes. This phenomenon is known as Open Innovation (OI). In OI research, especially the integration of customers into the early stages of product or service innovation has caught a...