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Quisumbing, Agnes R.
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16
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14
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13
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13
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12
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12
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11
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10
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10
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10
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10
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10
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Anukriti, S
9
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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95
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Equality, Diversity and Inclusion: An International Journal
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Applied economics letters
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Work, employment and society : a journal of the British Sociological Association
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International journal of entrepreneurship and small business : IJESB
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Journal of sport management : the official journal of the North American Society of Sport Management
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International journal of consumer studies
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Journal of business ethics : JOBE
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1
Moderating role of education and
gender
on the effects of celebrity endorsement on strength, uniqueness, and favourability in
brand
association: evidence from India
Saini, Aarti
;
Parayitam, Satyanarayana
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
4
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012586865
Saved in:
2
Impact of sex in luxury fashion advertisements on
brand
attractiveness and identification
Adomaitis, Alyssa Dana
;
Saiki, Diana
;
Severino, Juan …
- In:
Journal of fashion marketing and management
28
(
2024
)
3
,
pp. 426-443
Persistent link: https://www.econbiz.de/10015323557
Saved in:
3
Toward an understanding of
brand
sexual associations
Azar, Salim L.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
Saved in:
4
Eric is bad, but Erica is worse : greater negativity bias toward female brands
Ozcan, Timucin
;
Hair, Michael
;
Hattat, Ahmet M.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 300-315
Persistent link: https://www.econbiz.de/10014299428
Saved in:
5
Women are more likely to buy unknown brands than men : the effects of
gender
and known versus unknown brands on purchase intentions
Karpinska-Krakowiak, Malgorzata
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012430636
Saved in:
6
Men's and women's implicit negativity towards obese fashion models
Aagerup, Ulf
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10013270766
Saved in:
7
Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.
;
Patrick, Vanessa M.
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
Saved in:
8
The influence of price and
brand
on the purchasing intensions of Arab women : an empirical study
Sakkthivel, A. M.
;
Ahmed, Gouher
;
Amponsah, Christian Tabi
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013253134
Saved in:
9
Role of
brand
experience,
brand
trust and
brand
love in assessing
brand
loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
10
How I perform is not enough : exploring
branding
barriers faced by elite female athletes
Lobpries, Jami
;
Bennett, Gregg
;
Brison, Natasha
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919162
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