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Marketing and feminism in historic perspective
Maclaran, Pauline - In: Journal of historical research in marketing 4 (2012) 3, pp. 462-469
Persistent link: https://www.econbiz.de/10009621248
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Feminism's fourth wave : a research agenda for marketing and consumer research
Maclaran, Pauline - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1732-1738
Persistent link: https://www.econbiz.de/10011407860
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Uddering the other : androcentrism, ecofeminism, and the dark side of anthropomorphic marketing
Stevens, Lorna; Kearney, Matthew; Maclaran, Pauline - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 158-174
Persistent link: https://www.econbiz.de/10009733423
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Feminism's fourth wave : a research agenda for marketing and consumer research
Maclaran, Pauline - In: Gendering theory in marketing and consumer research, (pp. 180-186). 2017
Persistent link: https://www.econbiz.de/10011610803
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Invisible hands or hearts? : a feminist critique of consumerism and market centrism
Chatzidakis, Andreas; Maclaran, Pauline - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 1/2, pp. 158-164
Persistent link: https://www.econbiz.de/10013206514
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Up close and personal : feminist pedagogy in the classroom
Stevens, Lorna; Maclaran, Pauline - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 1/2, pp. 32-39
Persistent link: https://www.econbiz.de/10014305494