Previously published research has addressed the beauty types of female advertising models from Western perspectives, which have also been applied directly to classify Asian models. We report qualitative research results which show that Asian consumers’ beauty typologies differ from Western...

A customer makes an appointment to see her local general practitioner (medical doctor, GP) regarding the likelihood of a hereditary illness. As part of this process, the customer is required to return the following day for a blood test, and on the third occasion for a scan. After not hearing...