Turnover intention (TI) in many countries has been widely discussed, but research on the turnover intention by Gen Z in Vietnam is still in its infancy. This study examines the role of affective commitment (AC) as a mediator in the relationship between job satisfaction (JOS), emotional...

Brand is considered a valuable asset that a business wants to create and maintain growth throughout its business cycle. This paper examines the impact of corporate brand equity on employees’ opportunistic behavior. The paper uses quantitative research methods, through linear SEM (Structural...