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~subject:"Work motivation"
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Work motivation
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International journal of advertising : the review of marketing communications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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The role of gamification in enhancing intrinsic motivation to use a loyalty program
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 41-51
Persistent link: https://www.econbiz.de/10011777306
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2
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
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3
When altruistic decisions shape egoistic motives : motivation shift in sequential charitable support
Fanggidae, Jappy Parlindungan
;
Jin, Hyun Seung
;
Kim, …
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1110-1143
Persistent link: https://www.econbiz.de/10014321557
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