ch. 1. They don't get the strategy -- ch. 2. Ten Heresies -- ch. 3. Communicate what, to whom and why? -- ch. 4. Understanding and motivating change -- ch. 5. What's in it for.? -- ch. 6. Developing the story of the strategy -- ch. 7. Let me tell you a story -- ch. 8. The aligned management team...

Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes.It provides a clear framework for building a communication plan as well as practical...