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Demand for and use of global account management
Montgomery, David B. - 1998
Persistent link: https://www.econbiz.de/10001350886
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The challenge of global customer management
Montgomery, David B.; Yip, George S. - 2000
Persistent link: https://www.econbiz.de/10001599698
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Total global strategy II : updated for the Internet and Service Era
Yip, George S. - 2003 - International ed
Persistent link: https://www.econbiz.de/10001629343
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Die globale Wettbewerbsstrategie : weltweit erfolgreiche Geschäfte
Yip, George S. - 1996
Persistent link: https://www.econbiz.de/10000585085
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Global strategy in the twenty-first century
Yip, George S. - In: Financial Times handbook of management, (pp. 150-163). 2001
Persistent link: https://www.econbiz.de/10002987960
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Total global strategy : managing for worldwide competitive advantage
Yip, George S. - 1992
Persistent link: https://www.econbiz.de/10013474931
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Corporate governance and globalization : toward an actor-centred institutional analysis
Aguilera, Ruth V.; Yip, George S. - In: Creating value through international strategy, (pp. 55-67). 2004
Persistent link: https://www.econbiz.de/10002419097
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New directions in international business
Collinson, Simon; Buckley, Peter J.; Dunning, John H.; … - In: Managerial issues in international business, (pp. 195-207). 2006
Persistent link: https://www.econbiz.de/10003331546
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Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.; Coundouriotis, George A. - 2009
Persistent link: https://www.econbiz.de/10003786948
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Managing global customers : an integrated approach
Yip, George S.; Bink, Audrey J. M. - 2007
Persistent link: https://www.econbiz.de/10003463207