The focus of marketing is shifting away from transactional marketing and toward relationship marketing. Companies are beginning to recognize the economic value of stable, long-term customer relationships based on a high degree of customer satisfaction, trust, commitment, and loyalty. The book...

Disasters leading to a release of pollutant(s) into rivers, streams or lakes can have severe short and/or long term effects on the chemical and ecological status of aquatic ecosystems. The aim of the study presented here is to give recommendations for disaster management based on new methods,...