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Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike; Harwood, Tracy; Ward, Janet; Venkatesh, Alladi - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
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Celebrity, convergence and transformation : editorial
Brownlie, Douglas; Hewer, Paul; Kerrigan, Finola - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 453-460
Persistent link: https://www.econbiz.de/10011325838
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Special issue: Celebrity, convergence and transformation
Brownlie, Douglas (contributor) - 2015
Persistent link: https://www.econbiz.de/10011325852
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Celebrity, convergence and transformation
Brownlie, Douglas (ed.); Hewer, Paul (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011708922
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Rethinking marketing
Brownlie, Douglas T. (contributor) - 1999 - Online-Ausg.
Persistent link: https://www.econbiz.de/10013208116
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Strategy, structure and performance in European industry : corporate and national perspectives
Whittington, Richard; Mayer, Michael; Curto, Francesco - In: National capitalisms, global competition and economic …, (pp. 105-127). 1999
Persistent link: https://www.econbiz.de/10001471126
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It's a different world : a dialog on the attention-based view in a post-chandlerian world
Ocasio, William; Yakis-Douglas, Basak; Boynton, Dylan; … - In: Journal of management inquiry 32 (2023) 2, pp. 107-119
Persistent link: https://www.econbiz.de/10014246179